TERRESTRIAL TV DRAMAS VS OTT PLATFORMS: THE SHIFTING LANDSCAPE OF DRAMA CONSUMPTION AND CONTENT SYNERGIES

In the rapidly evolving entertainment world, the competition between traditional terrestrial TV dramas and OTT streaming services has become increasingly prominent. While terrestrial TV channels continue to offer widely-viewed dramas with a broad appeal, OTT services are quickly becoming the go-to platform for customized content. Platforms such as